Brera Design District is a project of Studiolabo and it's a part of the Milano Design Network
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EVENT DETAILS

Swedish Design Goes Milan – In Real Life



A selection of around 40 designers and producers from Sweden

sharing ideas and products, meetings and music

Curator Form Us with Love

In collaboration with Business

Sweden, VisitSweden & Svensk Form magazine

www.swedishdesigngoes.com

Opening hours Fuorisalone:
8/12 Aprile 10:00 -22:00
13 Aprile 10:00 -18:00

TUESDAY APRIL 8

  • Press Day 10.00-16.00, 
  • Form talks 15.00, Design Journalism in Times of Change
  • Opening party 21.00-23.00 (by invitation only)

WEDNESDAY APRIL 9

  • Form Talks April 9, at 15.00: The Cult of the Chair
  • Aperitivo hosted by Lauritz.com, Château Vignelaure wines and  Live DJ, Ricardo Rizza, 19.00-20.00

THURSDAY APRIL 10

  • Form Talks April 10, at 15.00: How will be buy and sell design in the future?
  • Aperitivo hosted by Design House Stockholm, Château Vignelaure wines and  Live DJ, Ricardo Rizza, 19.00-20.00

FRIDAY APRIL 11

  • Form Talks April 11 at 15.00: Sound Design
  • Aperitivo Château Vignelaure wines and  Live DJ, Tobias Lindén, 19.00-20.00

DAYS OF APRIL:
8
9
10
11
12
13

Opening during Fuorisalone:
8/12 Aprile 10:00 -22:00 13 Aprile 10:00 -18:00
www.swedishdesigngoes.com Swedish Design Goes Milan_Comunicato stampa Swedish Design Goes Milan_Press Release
EXHIBITORS
& COMPANIES

Swedish Design Goes Milan – In Real Life

Some forty Swedish designers and companies will move into the art noveau palace La Posteria in the Brera District during the vibrant Milano week April 8-13 under the theme IN REAL LIFE, inviting the world to share what goes on today in Sweden within contemporary design, food, music and lifestyle. There will be new products, live meetings and meals with Swedish feeling contrasting the Italian architecture.

Swedish Design Goes Milan 2014 is collaboration between Business Sweden, VisitSweden and Svensk Form. The Swedish Government is actively working to strengthen the cultural and creative industries, and to increase the Swedish export in this sector, as well as presenting an image of contemporary Sweden. Svensk Form is an independent design promotion society with an international presence, and publisher of Form magazine on Nordic architecture and design. The magazine will be present, and the editors will make podcast interviews and artists’ talks.

The Stockholm based design studio FORM US WITH LOVE have curated the theme and the selection. FORM US WITH LOVE are known for their unconventional methods of collaborations with product development and companies of everyday objects, furniture and lighting

Swedish Design Goes Milan 2014 - IN REAL LIFE

LOCATION

La Posteria
-
Via Giuseppe Sacchi, 5

ACTIVITIES
8 APRIL
10:00 > 16:00 Press Preview
15:00 > 16:00 Form Talks
21:00 > 23:00 Opening
9 APRIL
15:00 > 16:00 Form Talks
19:00 > 20:00 Cocktail
10 APRIL
15:00 > 16:00 Form Talks
19:00 > 20:00 Cocktail
11 APRIL
15:00 > 16:00 Form Talks
19:00 > 20:00 Cocktail
Brera Real Estate