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EVENT DETAILS

Monster in the spotlight - A Ducati shadow art performance



Designing a legend: Ducati design as told by the Monster 1200 Ducati, that prestigious iconic brand, the pinnacle of design ‘Made in Italy’ in the world of international motorcycling, will be taking part in “Milan Design Week”, scheduled for 8th to 13th April 2014. Its presence there is important and also highlights the attention the motorcycling manufacturer from Borgo Panigale has always given to art and design. Like in the world of design, where the work of designers takes light and shade into account, Ducati and IED will offer a multi-sensory journey: in the show there are some shadow art installations, a form of sculpture that doesn’t form shapes with materials but casts shadows to reveal an undisputed symbol of style and personality such as the new Monster 1200; a projection of light and shade enriched with sounds which comes together to produce installations that interact with the environment and take on new meanings.
The journey is further enhanced by the venue chosen: the Mediateca di Santa Teresa; a place that tastefully combines history and modernity and is the perfect setting for a bike, the Ducati Monster, which has always represented the union of tradition and innovation.

Opening hours Fuorisalone:

8th of April 18.00 - 22.00
9th of April 11.00-22.00
10th of April 14.00 - 22.00
11th of April 14.00 - 24.00
12th of April 14.00 - 22.00
13th of April 10.00 - 18.00

April 8th - 18.00 - 20:00Event preview (by invitation only)
April 9th - 11.00 Disegnare il mito: il design Ducati raccontato con il Monster 1200
April 11th - 20.00 – 22.00 Get-together Ducati night (by invitation only)

DAYS OF APRIL:
8
9
10
11
12
13

Opening during Fuorisalone:
8 aprile/April 18.00 - 22.00
9 aprile/April 11.00-22.00
10 aprile/April 14.00 - 22.00
11 aprile/April 14.00 - 24.00
12 aprile/April 14.00 - 22.00
13 aprile/April 10.00 - 18.00

http://www.ducati.it/ducati_al_fuorisalone_milano_design_week_2014.do Company profile Ducati Ducati - Comunicato Stampa
EXHIBITORS
& COMPANIES

Ducati Motor Holding spa

Ducati Motor Holding S.p.A – An Audi Group Company

Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.
These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.
LOCATION

Mediateca Santa Teresa
-
Via Moscova, 28

ACTIVITIES
8 APRIL
18:00 > 20:00 Preview
9 APRIL
11:00 Disegnare il mito: il design Ducati raccontato con il Monster 1200
11 APRIL
20:00 > 22:00 Get-together night
Brera Real Estate