Brera Design District is a project of Studiolabo and it's a part of the Milano Design Network
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EVENT DETAILS

Cristalplant® Design Contest 2014 + Agape Design Contest 2014



The installation was designed by the Benedini&Partners Studio, under the art direction of AAPA in a space of 270 sqm at Solferino 31, Milan, in the Brera design district. Visitors access the location through two virtual walls of water, the key element of the entire project. On the left wall, a specific installation tells about the partner companies, Cristalplant® & Agape, and briefly anticipates the contents of the route. The entrance is followed by a wide space hosting an exhibition of some pieces from the Cristalplant® Biobased collection, customized by the Agape crew of designers with one-of-a-kind graphic design projects. This station flows into the next, which hosts the prototype of the winning project of the “Cristalplant® Design Contest 2014” along with the objects that were awarded a honorable mention. Next, a chillout area designed by Cristalplant® & Agape in collaboration with Elle Decor Italia, the “Elle Decor Aqua Café”. The loop of this exciting sensory route is closed by celebrating water thanks to a truly unique partner, Sanpellegrino, the producer of the mineral water that represents Italy worldwide. The overall lighting projects of the exhibition space features products from the Davide Groppi collection. Davide Groppi is a company based in Piacenza that designs and develops lighting projects such as one-off designs, installations, exhibitions and any other projects including the so-called “sartorial light”. The furniture, tables and seats were selected from the Arper catalogue, a leader in furniture specifically designed for living spaces. To better define the link with the world of the food and beverage Made in Italy, a premiere of the Prosecco Millesimato DOCG Caronelli by the renowned Caronelli Wineries of Treviso will be also hosted in the exhibition space.

Opening hours Fuorisalone:
April 8/13 10:00 - 21:00

Premiazione "Cristalplant Design Contest 2014"  
9th of April 2014 from 19.00 (awards ceremony, invitation only )

Happy Hour 
8/10/11/12/13 of April 2014 from 18.00 to 21.00


DAYS OF APRIL:
8
9
10
11
12
13

Opening during Fuorisalone:
8/13 Aprile 10:00 - 21:00
www.cristalplant.it
EXHIBITORS
& COMPANIES

Agape

Founded in 1973, Agape immediately became an undisputed leader in the field of bathroom furnishings. Today, it is present on the world market thanks to its selective distribution with approximately 700 clients in Italy and abroad. Once of the most important representatives of “Made in Italy bathrooms” world over, Agape proposes a philosophy based on a project that is capable of adding comfort and aesthetic value to a bathroom space, revising styles considered to be consolidated and thus meeting all needs of style and comfort.

Cristalplant

Cristalplant® is a young and dynamic material always towards innovation. Because of these characteristics it proposes again in 2014 a contest for young designers and their eclectic and creative spirit.
LOCATION

Solferino31
-
Via Solferino, 31

ACTIVITIES
8 APRIL
18:00 > 21:00 Happy Hour
9 APRIL
19:00 Premiazione "Cristalplant Design Contest 2014"
10 APRIL
18:00 > 21:00 Happy Hour
11 APRIL
18:00 > 21:00 Happy Hour
12 APRIL
18:00 > 21:00 Happy Hour
13 APRIL
18:00 > 21:00 Happy Hour
Brera Real Estate