Brera represents a unique part of the city; there you are sure to find ideas, projects, visions that provide the most genuine and authentic spirit of designing today in Milan.
Giulio Iacchetti is an industrial designer who has always been attentive to the evolution of the relationship between the craft milieu and design. With the Internoitaliano project he has created what he calls a diffuse factory, a productive fabric made up of a network of craft workshops and manufacturing companies that embody the excellence of Italian skill to create very high quality products.
A new approach to communicate and connect the Italian productive fabric, an operating strategy for the contemporary world. According to Giulio Iacchetti, “Brera represents a unique part of the city; there you are sure to find ideas, projects, visions that provide the most genuine and authentic spirit of designing today in Milan.”
Giulio Iacchetti’s Brera
When I arrived in Milan the Brera district represented an escape from the suburbs where I lived, a place where you could spend a pleasant afternoon among the famous picture gallery and the fine shop windows. Perhaps in those narrow streets, that impose a slow pace, I was able to re-live the atmosphere of the town that I had left for my Milanese adventure.
Over the years I increasingly discovered the sobriety and elegance that distinguish the district, the design displays of its showrooms were (and still are) an open catalogue whore you can find out and learn from the school of the big brands.
Over time my strolls in Brera were transformed into a series of fixed appointments, for a visit to old acquaintance like Andrea Galimberti of the Piccolo theatre, a glance in the Molteni showcase windows, a greeting to the friends of Valcucine, losing myself in the in the great Boffi showroom, a look in at Paola C, an excuse to buy something from ASAP and spend some time in that little corner of paradise that is the botanical garden.
Brera is a collection of values, beauty and design: the old craft workshops have given way to those who today think and design craft. In the district you see a concentration of professional studios of established and young designers, architects, graphic artists and illustrators… this fact too is a sign of sincere vitality.
It has therefore been an excellent idea to elect the Brera quarter to the status of Design District; it is an official recognition of a situation that came into being spontaneously from the free initiative of the many protagonists (shops, designers, art galleries, showrooms etc. etc.), which can only benefit from a more thorough organisation able to dialogue on equal terms with the representations of the other Fuori Salone districts.